Many times the above given question is asked by designers themselves and also by clients who always want to know if there is an average cost that graphic designers would charge for their work. However, there are no definite numbers that are universal for a type of work, because it all depends on various points that are put into the work itself and the individual who performs it. Determining a realistic price that will satisfy you and your client as well is not an easy thing to do, and for that reason there are some factors that you have to take into consideration before you start negotiating about money.
1. How much experience do you have in graphic design?
Whether you’d like to admit or not, the years of experience that you have go hand in hand with how much you should charge for your work. If you have more than 10 years of experience, you are an expert who should charge more than someone who has no experience in graphic design. Practice makes perfect and that means that the years of experience will equal the quality producing flawless design. If you are a beginner, freelance graphic designer, who works from home, you cannot expect your clients to pay as much as they would to a team of graphic designers working in an office-based company.
2. What kind of project is assigned to you?
The effort and time that you put into a project will most of the time be in accordance with how much a project is complicated. If something requires putting in some extra effort and concentration, you should definitely charge more than an easy project that wouldn’t need so much of you. You should also always determine the price according to the project, and not attach a single price to a client, since you wouldn’t always have to handle projects with the same level of difficulty. Have in mind that in most cases the conceptual work is charged higher than the production work, but in the end it is all up to you and your mental abilities.
3. Who is your client?
If your client is a big company that can pay more, and your project will bring them success, adding up to a spread of their business, you should definitely charge high. That way, the corporation will benefit from you, not giving away all their money, and you will earn a solid amount of money. On the other hand, in cases where you collaborate with a small business that consecutively has a small budget, you should keep a reasonable price in mind and not expect some over the top money contracts. That is why it is always important to go for a client that is already big on the market, which for most designers is a good catch.
4. How much printing or extras will your work require?
You can set the price up front, having already calculated how much in average would the printing or some other extras be, or just add up the exact price of the extra materials and work that has to be paid to you at the end of the project.
5. How much time will you need to finish the project?
A work that can be done in a week cannot be the same price with something that you can finish in a few hours, right? Therefore the price of a project should correspondent with the time needed to finish it. It is up to you to decide whether you will charge per hour or set a price in advance agreeing that you will finish the project to a certain deadline.
6. Web Design and Interactive Design
If your project includes some interactive design work, such as: multimedia, flash, etc. it will also add up to the cost of it, whereas, a static HTML design will definitely not be as pricy. The content of your graphic design is creating the price as well, so anything more complicated will have a higher price.