When creating a logo by yourself, no matter if you are an amateur or even an expert, there are several things that you should have in mind before you start. Creating a good logo design involves pre-thinking and following the steps and story that some successful logos have behind them.
1. “Simplicity is the ultimate sophistication.”-Clare Boothe Luce
Simple logos have been shown to stay the longest on the market and also these have been the most successful ones. Instead of cluttering the logo with details that would make it hard to perceive and understand to the audience or your client, you should create a logo that would be easy to understand and visualize. It is important to know that you are creating a logo that is for a mass audience and people will easily accept simple things. You shouldn’t complicate or make confusion which will result in bad quality if the logo is used in a smaller size. Take examples from Nike or Apple, who have so simple logos, being famous and understandable throughout the world.
2. Create A Unique Design
Nothing will be worse than creating a bad copy of an already successful logo. Copying the steps of successful designs to create a logo is one thing, while stealing the whole concept, idea and look of a logo is something that is forbidden. In such cases you will not only create a poor copy that will never be as good as the original, but also may end up with a lawsuit. Therefore, be unique and think twice before creating something which may confuse the audience as well. Think outside of the box and go for a logo design which will be different from any that are already on the market.
3. Color is Crucial
The color of the logo is one of the most important features that will catch someone’s attention or repeal them from it. Colors in fact have a meaning and convey different kinds of messages. Nevertheless, you should never overdo it, but rather be wise and use up to three colors the most in a logo.
Connect the meaning of the colors with the audience you’d like to attract and the meaning of the product or brand the logo is going to represent. For that reason here is the psychology behind colors:
- Red: energetic, sexy, bold
- Yellow: sunny, inventive, optimism
- Blue: professional, medical, tranquil, trustworthy
- Black: credible and powerful
- White: simple, clean, pure
4. Match Its Look With The Brand Motto
Every brand has a different story or a motto by which it stands. If you look into it, you will get inspired and create a logo which will perfectly fit the brand. Creating a logo which doesn’t have anything to do with the concept of the brand will be a failure. Therefore it is crucial to match the story of the brand with the logo. For example, an apple is a representation of all Apple’s products because the apple was Steve Jobs’ favorite fruit, it is connected with the first sin from the Bible- representing knowledge and also Isaac Newton’s theory of gravity and the story of the apple falling on his head- knowledge as well.
5. An Icon or Text?
It is up to you whether you will choose just an icon, a text or both. You can create an icon and text that will not be attached to each other, so you can sometimes use the icon only and other times the icon and the text together.
6. Make It Timeless
Many designers would make this mistake and create a logo that is restricted only to a certain time period or a trend that will pass by in time. Thinking about the past, present and future at the same time is crucial if you want to create a good logo design. You wouldn’t want to create a logo that future generations would perceive as obsolete or connect it with a certain period of time, right?
7. Your Logo Should Be Versatile
Make a logo design that will look good everywhere, starting from big billboards to tiny objects, like pens, etc. If your logo is complicated or consists of many details, you will not be able to make it fit perfectly everywhere. You should also not constrict yourself and base the logo to a certain color, making it look horrible if it is in a different color. Create a logo on which changes would look good.
8. Think About Proportion And Symmetry
The human eye is always attracted to proportional and symmetrical things. Something which is perceived as beautiful is most of the time both proportional and symmetrical. To play safe and the audience to like your logo design, you should think about these two principles of aesthetics and create afterwards. A messy or chaotic logo design would be the least appealing alternative.